Case Studies, continued

Infrequently used in the teaching of economics, cases have a role to play in courses in econometrics, microeconomics, industrial organization, managerial economics, and financial economics. Cases with a research focus, cases accompanied by empirical data, add richness and substance to education in business and economics.

Examples from business and economics include real estate valuation, competitive analysis, product positioning studies and the identification of substitute products, research into pricing and price elasticity, demand analysis, sales forecasting, advertising research, marketing mix analysis, studies of consumer behavior, market segmentation research, and statistical quality control. Technological developments in information systems, communication, and online commerce present additional areas of application for research case studies.

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